Currently reading: Analysis: Can the Jeep Avenger spur a sales revival?
Despite a European sales slide, Jeep executives are confident the SUV brand can be reinvigorated

Jeep is having a miserable time of it recently in the UK. Sales are down a massive 69% in the first nine months of the year to just 2036 cars, according to figures from car lobby group the SMMT, as buyers are seemingly falling out of love with the Renegade and Compass, the SUV brand’s core models.

“Jeep sales in the UK are deeply disappointing,” an executive within the Stellantis-owned company admitted on condition of anonymity. 

In fact, nowhere in Europe is the iconic American brand doing really well apart from Italy, which hosts the production of both the Renegade and the Compass and accounts for half of all Jeep’s sales in the region.

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