Currently reading: Ford to shrink European retail network in agency shift
Ford takes control of pricing and customer relationship; European retail network will shrink

Ford will adopt the agency retail model across Europe over the coming years, beginning with a trial in the Netherlands in March. 

The American brand is embarking on a ground-up overhaul of its European business operations as it electrifies its product line-up.

The unveiling of a US-influenced but Europe-focused electric crossover in the coming weeks – before it enters production later this year in Cologne, Germany – will be a significant step towards achieving this transformation.

On the retail side, Ford is looking to adapt the way it interacts with customers, and Autocar can now reveal that it has finalised plans to move to an agency model, following the likes of Polestar, Volvo, Mercedes-Benz and Jaguar Land Rover.

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