SEAT had a major presence at this year’s Paris Motor Show, and Autocar was on hand to provide special live promoted coverage of all the brand’s activities.
The Barcelona firm showcased the new SEAT Ateca SUV, and unveiled a rugged, off-road focused Ateca X-PERIENCE concept. SEAT also revealed bold plans to release three new cars next year, including a brand-new supermini-sized crossover.
On top of that, SEAT put a major focus on technology, both by showcasing some unique and innovative products on its stand, and by making it a key part of the firm’s future direction.
We reported live on all of SEAT’s activities across both of the Paris Motor Show’s press days, and you can see all our coverage below. You’ll find five videos from technology expert David McClelland. There’s also plenty of insight from SEAT chairman Luca de Meo into the brand’s future plans.
To find out more about SEAT, click here.
How Friday September 30 unfolded
22.11: That concludes our coverage. Thanks to everyone for reading. You can watch all five of the videos we produced on the Autocar YouTube channel here – and we’ll have a ‘best of’ video coming up in the near-future.
22.04: SEAT chairman Luca de Meo was on hand at the Paris Motor Show, and our technology expert David McClelland had a fascinating chat with him about the brand's new releases for 2017, and how SEAT plans to reinvent itself using technology. To find out more about SEAT's exciting plans for the future, watch this video - and you can find more insight from de Meo below.
21.47: The third car launched in 2017 will be an entirely new model, called the Arona. It will be a supermini-sized crossover, and built on the same platform as the Ibiza. And if you were wondering, like all of SEAT's cars the new machine is named after a place in Spain. Arona is a city on the island of Tenerife in the Canary Islands.
21.43: While SEAT’s stands in Paris are both focused around showcasing two different versions of the Ateca SUV, the firm used the event's press days to reveal ambitious plans for three new cars in 2017.
The new car releases will include updated versions of two of SEAT’s ‘brand pillars’. There will be a new version of the popular Leon, and the release of the fifth generation Ibiza supermini. This will be the first car to be released on the VW Group’s new MQB A0 platform.
21.36: SEAT has a huge outdoor stand at the Paris Motor Show, located right by the main entrance to the event. That stand celebrated the firm’s Barcelona heritage with a display of items created in the city. The centerpiece of the stand was the new SEAT Ateca SUV in XCELLENCE trim.