With new machines and concepts cars wherever you turn, it can be hard for a manufacturer to stand out at the Paris Motor Show – but SEAT managed that this year with a bold and innovative approach to the event.
The Barcelona firm put a major focus on future technology, staging an interactive VR experience instead of a traditional press conference. SEAT also revealed the Ateca X-PERIENCE concept, a beefed-up and rugged version of its first SUV, and capped it off by revealing plans for three new car launches in 2017.
With so much going on, Autocar partnered with SEAT to provide live coverage from the firm’s two stands at the Paris Motor Show. The coverage included five videos produced during the event. But if you missed out on the action, don’t fret – you can catch highlights of all the action in this special ‘best of’ video:
If that’s whetted your appetite, you can still look back thorough our live coverage. Among plenty of other content, it contains:
•Five videos produced live from the Paris Motor Show
•More details about the SEAT Ateca X-PERIENCE concept
•SEAT chairman Luca de Meo on the firm’s 2017 plans, and why the firm is focusing on technology
•A close-up look at the features of the SEAT Ateca XCELLENCE trim
•Information about SEAT’s three new models planned for 2017, including the Arona supermini-sized crossover
To take a look at the live report, click here.