As a brand statement, this A-class was intended to herald a new dynamism for Mercedes-Benz.
In several significant ways, it does. Visually, it is a sharpened arrowhead of a car; inside, it speaks to the quality and class of the badge.
These attention-getting elements are intertwined with clever, cleaner engines, great proportions and dialled-in handling to jump-start the kind of enviable allure that has been absent from small Mercedes in the past. Yet while its imaginative predecessor ran contrary to the path plotted by cars such as the Audi A3, the latest A-class flatters its rival by reproducing not only its strengths, but also its perceived weaknesses.
In attempting to harness the high-end athleticism that Ingolstadt has made its own, Mercedes has produced a model shorn of the fundamental comfort so essential to success in the UK.
Because of this, and despite invoking enough raw desirability to snare its audience, the A-class can’t qualify for the class-leading status its makers would have been aiming for.