In pictures: Mercedes-Benz’s three-pronged electrified attack

Here are the EQ-branded cars on the market today and the EQ models that are due

Autocar

13 September 2018

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Mercedes-Benz’s three-pronged electrified attack

Mercedes-Benz unveiled its EQ sub-brand with the launch of the Generation EQ concept – which previewed the EQ C – at the Frankfurt show in 2016.According to the firm, EQ represents Mercedes values of “emotion and intelligence”. While the full EQ badge is reserved for full electric cars, the firm is using the EQ Boost and EQ Power brands for its hybrids and plug-in hybrids.

Mercedes also intends for the EQ sub-brand to extend beyond cars and be used for a wider range of electric services, including home charging systems such as wallboxes and storage units. Here are the EQ-branded cars on the market today and the EQ models that are due.
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EQ (PURE-ELECTRIC CARS) OUT NOW: Smart Fortwo coupé EQ Electric Drive
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EQ (PURE-ELECTRIC CARS) OUT NOW: Smart Fortwo cabrio EQ Electric Drive
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EQ (PURE-ELECTRIC CARS) OUT NOW: Smart Forfour EQ Electric Drive
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EQ BOOST (MILD HYBRIDS) OUT NOW: S500 (standard and long wheelbase)
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EQ BOOST (MILD HYBRIDS) OUT NOW: S450 4Matic (standard and long wheelbase)
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EQ POWER (PLUG-IN HYBRIDS) OUT NOW: GLC 350e
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EQ POWER (PLUG-IN HYBRIDS) OUT NOW: GLC Fuel Cell
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EQ POWER (PLUG-IN HYBRIDS) OUT NOW: E350e (saloon and estate)
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EQ POWER (PLUG-IN HYBRIDS) OUT NOW: GLC 350e Coupé
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EQ BOOST (MILD HYBRIDS) OUT NOW: E53 4Matic (saloon and estate)
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EQ BOOST (MILD HYBRIDS) OUT NOW: CLS 450 4Matic
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EQ BOOST (MILD HYBRIDS) OUT NOW: CLS 53 4Matic
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EQ POWER (PLUG-IN HYBRIDS) OUT NOW: C350e (saloon and estate)
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UNCONFIRMED BUT LIKELY: Mercedes-Maybach Ultimate Luxury

The luxury sub-brand showed a 740bhp premium EV SUV concept at this year’s Beijing show. The show car previewed a likely GLC-sized Maybach production model.
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EQ (PURE-ELECTRIC CARS): EQ S (S-Class-size saloon) - due 2020
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EQ (PURE-ELECTRIC CARS): EQ G (GLB-size SUV) - due 2021
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EQ (PURE-ELECTRIC CARS): EQ C (GLC-size SUV) - due 2019
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EQ (PURE-ELECTRIC CARS): EQ AMG supersport
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EQ (PURE-ELECTRIC CARS): EQ A (A-Class size hatch) - due 2020
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EQ (PURE-ELECTRIC CARS): EQ A saloon - due 2020

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