This morning the government unveiled its new EV charger, which it hopes will become a design "icon" like the traditional red phonebox or London bus.

The surprise is that it's so small and inconspicuous, unlike those other symbols of Britishness. 

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The EV charger proposal I put together for Autocar recently was based on the idea that fast-charging was the future, which needs a big box and ventilation – something lacking from this design.

Indeed, along the A3 running into South West London, commercial charging bays are blooming, but they're mostly basic folded-steel boxes covered in stickers. 

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My proposal was to suggest something rather more elegant and thoughtful. After all, if you want Britishness, you usually need a decent chunk of character.