That’s a desire that, arguably, runs in direct contradiction to being "iconic" and, ironically, was also the reason for the 1924 design competition to create the classic phonebox: people objected to the first designs as blots on the local landscape.
From what we can see, the charger is very nicely turned and detailed. And rows of them along a pavement would certainly not be offensive. That said, there have already been Twitter protests suggesting the stylish round handle might prevent the plug from fitting into some EVs' charging hatches.
Nevertheless, this modest but very polished proposal just might also give us a clue to the government’s long-term strategy for moving to mass EV use. A plan for moderate-speed charging, overnight, at the roadside.
News reports in September suggested that these chargers would be automatically switched off at the peak times (between 8am and 11am and 4pm and 10pm) to avoid straining the National Grid. Public fast chargers would be exempt, presumably because they will mostly be utilised by business traffic.
In a sense, this attempt to switch drivers to battery-powered cars is extremely British. Minimal fuss and change and modest impact on the landscape, with just a whiff of the black cast-iron bollard so beloved of British towns.