Two years ago I walked across the Chrysler stand here at the Cobo Hall and it looked like someone had randomly parked some rent-a-cars on some carpet.
Last year things were a little better - it was when we got to see a Lancia Delta wearing a Chrysler badge just after Fiat had taken charge.
This year things were a little different. Chrysler (and Lancia’s) boss Olivier Francois had a definite swagger when he appeared on stage to show us the heavily facelifted 300C, Town and Country and 200 models. All of which will be heading to Europe in some form or another.
It’s the 300 that has the most resonance as it’s already arguably got some sort of iconic status. This latest version has been heavily upgraded technically, quality has been boosted and it’s sporting what will become the new corporate grille (although apparently MOPAR will sell you the old ‘Bentley grille’ if you prefer).