Nissan's official unveiling today at Nismo headquarters in Yokohama, Japan, of its revolutionary 'Zero Emissions On Demand' race car –  the Nissan ZEOD RC – is just one of several ways the company has found to underscore its landmark decision to embrace motosport as a potent means of building its image and selling more cars. 

The reveal follows a breakneck 33-week, UK-based design, construction and development phase for the car, which will race at Le Mans next year in the organisers' 'Garage 56' position; this is reserved for cars that showcase important new technology.

Last June the ZEOD RC's spiritual predecessor, DeltaWing, was also the Le Mans Garage 56 entry and it raced promisingly until eliminated in an accident. 

Nissan's motorsport commitment is growing fast. Last weekend a four-car team of Nissan Altima saloons competed for the first time in Australia's Bathurst 1000 for V8 supercars - arguably the country's most important motor race, even in the light of the Melbourne Grand Prix - and the company's imaginative Driving Academy programme, which successfully set out a couple of years ago to find skilled young racing drivers through challenging computer driving games, has been yielding impressive success.