This might be a good time to be a really skilled car designer, or a genuinely talented branding expert, or a particularly innovative engineer.

The reason is that in the near future could many more automotive  brands could be using the same basic platforms.

Indeed, in a few years time there might only be a handful of individual platforms underpinning, say, the 12 million Golf-sized cars built globally every year.

If that happens, because the cost of developing new platforms is getting beyond most mass producers, the need for more individual styling, more niche models and more sharply defined brand values will become of critical importance.

Over the next couple of years the global car industry will consolidate into just six mega-manufacturers, believes Sergio Marchionne, chief executive of Fiat Auto.