In conversation with Kia’s design chief Peter Schreyer last week, the subject of what his creations should be called came up.
Now, I have a mild, verging on raging, dislike of car names that feature pointless punctuation in them. Some of the worst offenders were picked up by Mark Tisshaw in his blog just last month.
Click here to read Mark Tisshaw’s blog, Why punctuation in car names drives me £±**!^@ mad!
Schreyer, I’m pleased to say, agrees – although his beef isn’t so much one of punctuation, as one of distraction. Even though he’s far too diplomatic to get as agitated as me about it, he openly admits that he’d like his employers to reconsider names such as Cee’d and the appalling Pro_Cee’d.
Far better, he reckons, to go to an alpha numeric system of K1, K2, K3 and so on, clearly identifying each car’s size and sector, as well as building the focus on the Kia brand rather than the individual cars. And he should know, having worked for Audi before taking a central role in the Korean maufacturer’s current rise and rise.
I’d like to know what you think – not just by listing the car names you love and hate, but by shedding some light on whether you think a bad name makes you less likely to buy a car, and whether it undermines a brand’s credentials.
(The bad news is that Kia seems set on its range of names for the next five years or more, having committed to them as it launches its current range of new models. I’ve no problems with Picanto or Sportage, but when the next generation Cee’d is launched next year I’m going to have to look away…)