What of Honda, once found manufacturing in Swindon, selling more than 100,000 cars and offering a line-up as diverse as could be – from the Honda NSX, S2000 and Type R performance cars to the quirky Insight and Legend, the wilfully different Honda Civic and that quintessential head-over- heart purchase beloved by pensioners, the Honda Jazz?

From the heady heights of 2007, when it topped out in volume terms, skip to last year, when it registered a market share of around 1.6%