Lovely as it is, Hatfield might not seem somewhere with a big enough pull to require a visit from Lamborghini’s top executive team. Yet the Hertfordshire town is now home to Lamborghini’s 11th and largest UK dealership, and the new HR Owen franchise opened its doors at an event attended by more than 200 UK customers.

The frontman for Lamborghini is Stephan Winkelmann, now on his second stint at the top of the company.