Car sales opinions

mike johnstone lotus dealer jh 6
Car sales

Can Lotus thrive away from its Norfolk home?

Brand that for so long struggled to survive now targeting 150,000 cars per year under Geely ownership

Mark Tisshaw
12 April 2024
Can Lotus thrive away from its Norfolk home?
99 bentley continental gt rear
Car sales

Personalisation pushes up profits at Bentley

Demand for luxury cars flatlined last year but the British marque's profits were its second highest to date

Mark Tisshaw
22 March 2024
Personalisation pushes up profits at Bentley
Mercedes Benz dealer
Car sales

Breaking down the stories from 2023's UK car sales numbers

As ever, last year’s figures didn’t disappoint. This week's Editor's Letter takes a closer look at what they show

Mark Tisshaw
12 January 2024
Breaking down the stories from 2023's UK car sales numbers
Lamborghini Hatfield 2
Lamborghini's largest UK dealership opened recently in Hatfield
Car sales

Editor's letter: 'We'll always need dealers,' says Lamborghini CEO

Dealers and Audi's ownership remain critical to the brand's success, says Stephan Winkelmann

Mark Tisshaw
26 June 2023
Editor's letter: 'We'll always need dealers,' says Lamborghini CEO
Fiat 500 sales Metaverse dealership
Fiat launched its virtual dealership service in December 2022
Car sales

Editor’s letter: Car makers seem to forget sometimes what they are

Keeping ahead of digital trends can distract from the important business of building cars

Mark Tisshaw
19 June 2023
Editor’s letter: Car makers seem to forget sometimes what they are
Cupra Born front quarter tracking 2022
The Cupra brand continues to grow at a rapid pace
Car sales

Inside the industry: Electric cars lead European industry comeback

First-quarter figures reflect the market's recovery as the semiconductor shortage eases

Jim Holder
2 May 2023
Inside the industry: Electric cars lead European industry comeback
Volkswagen ID Buzz front quarter tracking 2023
Volkswagen ID Buzz is one of a select few EVs not currently available with a cash discount
Car sales

Inside the industry: EV makers discreetly follow Tesla price cuts

What Car? Target Price data suggests that the average EV discount is at an all-time high of £1805

Jim Holder
25 April 2023
Inside the industry: EV makers discreetly follow Tesla price cuts
Tesla Model 3 in showroom buying face to face
During the pandemic, it seemed the dealership's role would be in permanent decline
Car sales

Inside the industry: Do we still need car dealerships?

Digital car buying accelerated during the pandemic, but buyers still prefer face-to-face contact

Jim Holder
18 April 2023
Inside the industry: Do we still need car dealerships?
Jaguar Land Rover Arch showroom
Reports at the time of their introduction suggested the Arch dealerships cost around £1bn in total
Car sales

Inside the industry: The short life of JLR's Arch showrooms

The dealerships were conceived when Jaguar Land Rover was peaking – new plans could be bad news for retailers

Jim Holder
28 March 2023
Inside the industry: The short life of JLR's Arch showrooms
MG 4 2023 front quarter cornering
The rise of the Chinese-made EV in the UK sales charts is led by MG
Car sales

Inside the industry: Do buyers care about their car's origin?

Demand for Chinese cars continues to grow despite ethical and environmental question marks

Jim Holder
14 March 2023
Inside the industry: Do buyers care about their car's origin?
Sale sign on Fiat 500
The average Target Price discount has steadily risen to £1802 (4%) per car
Car sales

Editor’s letter: Competition heats back up as new car discounts return

As the supply of new cars returns so does the pressure to discount them – can manufacturers resist?

Mark Tisshaw
13 March 2023
Editor’s letter: Competition heats back up as new car discounts return
Land Rover Discovery 2017 front quarter tracking through water
Land Rover sold just 11,000 examples of the Discovery last year
Car sales

Editor’s letter: Can Land Rover turn Discovery into a brand?

JLR's new agency model showrooms will divide Defender, Discovery, Jaguar and Range Rover

Mark Tisshaw
27 February 2023
Editor’s letter: Can Land Rover turn Discovery into a brand?

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