You’ve got to hand it to Porsche. As of January 2009, anyone in the UK who buys one of its cars, whether it’s a £34,000 Boxster, a £77,000 Cayenne Turbo or a £131,000 911 GT2, will automatically qualify for a course on how better to drive it.
Nothing new there, you might think; makers of performance cars have been offering instructed track days to their customers for several years. What’s different about Porsche’s new scheme is that it’s free (or rather it’s included in the cost of the car), and that you do it in one of Porsche’s cars rather than your own, so the fuel, tyres and brakes you burn aren’t yours to worry about.
The other thing that’s clever about Porsche’s new customer driving experiences are that you qualify for one as soon as you’ve paid your deposit. That means you can nip along to the firm’s brand new Driving Experience Centre at Silverstone, say, six weeks after you put an order in for a new Boxster S, put in a course with one of their instructors, and having found exactly how well the car you’ve ordered goes, stops, handles, steers and skids on the many corners and surfaces of the 3.1km, tailor-made track, tweak your order to include the sports seats and carbon-ceramic brakes you didn’t know you needed, having tried both. And you can also delete those rather extravagant ‘speed yellow’ dials and seatbelts you saw in the brochure and thought you might like. Because trust me, you won’t like them really.