One of the biggest problems with having a huge fascination with the car industry is the sheer amount of published material that one accumulates.

As something of a fan of high quality publishing, my urge to collect car magazines was made worse by my urge to collect any type of interesting publication. My brochure fetish went beyond collecting literature for cars and brands that interested me. I also hoarded anything obscure or rare or particularly well designed. 

MG dealer brochures from regional Chinese autoshows? Check. Odd Japanese market literature for concepts? Check. Swedish language Saab brochures? Naturally.

The first brochures I ever bought were from a classic car gathering at Sunbury racecourse in 1993. I spent big money on the press packs for the then-new Mk3 VW Golf and the VW Chico concept. I marvelled at the all the technical details and illustrations that would never find space in a magazine.

When I moved to London to work on the short-lived Carweek, I bought around eight years’ worth of Autocar and stacked them in my room. Once I was in the trade, it was far, far easier to get hold of brochures. For a while they piled up in the tiny brick and concrete bomb shelter in the garden of my first flat.