You have to hand it to BMW: it has done a great job of reinventing and nurturing a beloved British brand.
It could have been another debacle like the Rover 75, but it has turned out to be a great British success story, one that many rival car makers are still trying to emulate. The Mini has proved that it’s possible to sell a small car with a premium price tag, as long as it’s presented in the right way.
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The Mini is one of those cars that you buy for no other reason than because you want one. It’s expensive for a small and impractical three-door hatch, but feels like it’s worth every penny, especially at the bottom end of the range.
And in a way it is, because it’s engineered to an incredibly high standard, to the extent that BMW had to make some cost-cutting measures with the Mk2 because the Mk1 was so expensive to build.
But the way BMW engineered this car, with its sophisticated multi-link rear suspension, has resulted in a car that feels like nothing else to drive.
The current generation of Mini may be a little more refined and easier to live with than the Mk1, but it’s the previous one that still holds the most appeal for me. Although its engines were inferior to those used in the current generation, the Mk1 handled so well that you rarely noticed the slightly flat power delivery, which in any case could be ameliorated with a Works tuning kit.
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re: Mini is my Car of the Decade
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re: Mini is my Car of the Decade
I would put the Mini on the podium, but not in top spot; like it or loathe it the Prius must surely take the top spot.
As everyone points out, the new Mini is always compared with the original one, whether favourably or not. I doubt if many people who buy Minis are aware that it is owned by BMW, and probaly even fewer care. It is the re-interpretation of a BRITISH icon for the 21st century that has given it its present standing, and it succeeds or not (in fact it has succeeded very well) depending how well it does that.
re: Mini is my Car of the Decade
This is a wind up - right? You and James Rupert are just having a laugh at our expense?