You have to hand it to BMW: it has done a great job of reinventing and nurturing a beloved British brand.
It could have been another debacle like the Rover 75, but it has turned out to be a great British success story, one that many rival car makers are still trying to emulate. The Mini has proved that it’s possible to sell a small car with a premium price tag, as long as it’s presented in the right way.
Vote for your car of the decade here
The Mini is one of those cars that you buy for no other reason than because you want one. It’s expensive for a small and impractical three-door hatch, but feels like it’s worth every penny, especially at the bottom end of the range.
And in a way it is, because it’s engineered to an incredibly high standard, to the extent that BMW had to make some cost-cutting measures with the Mk2 because the Mk1 was so expensive to build.
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softlove010
re: Mini is my Car of the Decade
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sportwagon
re: Mini is my Car of the Decade
I would put the Mini on the podium, but not in top spot; like it or loathe it the Prius must surely take the top spot.
As everyone points out, the new Mini is always compared with the original one, whether favourably or not. I doubt if many people who buy Minis are aware that it is owned by BMW, and probaly even fewer care. It is the re-interpretation of a BRITISH icon for the 21st century that has given it its present standing, and it succeeds or not (in fact it has succeeded very well) depending how well it does that.
MartyB59
re: Mini is my Car of the Decade
This is a wind up - right? You and James Rupert are just having a laugh at our expense?
kdwilcox
re: Mini is my Car of the Decade
Alan;
Its a BMW not a Mini.
As for it being the the car of the decade,that is a joke.
The Tata Nano yes,that over styled BMW no way.
Wanger
re: Mini is my Car of the Decade
kcrally...Loves his Honda Accords, and why not? Very reliable, nice selection of engines that rev and produce all the right noises in a refined way , competent handling and ride, excellent dealer network and...Not German!! But sadly kcrally is not onto a winner with this one!
The Mini has many merits as a fun (if expensive) hatch, but in my opinion its not really as ground breaking as the original and not really as desirable either...You put a new BMW Mini up against a restored Mini Cooper original and you see which car has all the x appeal!
My car of the last decade however is another product from BMW...(as much as it pains me to admit it!) and that is the M3, which is allways consistently the super-coupe to have in whichever guise it may come!
However if the M3 is the best of the conventional petrol engined cars of the last decade? The most influential cars have got to be, the original Honda Insight and the Toyota Prius, these cars will have the most influence on the cars of the forthcoming decade!
kcrally
re: Mini is my Car of the Decade
no no no, car of the decade is the honda accord !
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NAK
re: Mini is my Car of the Decade
I agree! My car of the decade as well. The Mini reinvigorated this section of the market and has pulled in other manufacturers because of its success. The car maybe expensive for what it is but it is still a very achievable dream / ambition for the majority of people.
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