You have to hand it to BMW: it has done a great job of reinventing and nurturing a beloved British brand.
It could have been another debacle like the Rover 75, but it has turned out to be a great British success story, one that many rival car makers are still trying to emulate. The Mini has proved that it’s possible to sell a small car with a premium price tag, as long as it’s presented in the right way.
The Mini is one of those cars that you buy for no other reason than because you want one. It’s expensive for a small and impractical three-door hatch, but feels like it’s worth every penny, especially at the bottom end of the range.
And in a way it is, because it’s engineered to an incredibly high standard, to the extent that BMW had to make some cost-cutting measures with the Mk2 because the Mk1 was so expensive to build.