A phenomenon is sweeping across the automotive landscape. Scientists are still debating what to name it, but I’ll submit my suggestion: S-ification.
Aston Martin has recently introduced S versions of most of its range. Next week we will have a review of the DB12 S. The hottest Mercedes C-Class is the C63 S (there is no standard C63). Porsche was an early and enthusiastic adopter.
It's the introduction of a slightly sportier model but with apparently little effort – just turn up the boost or change a few lines of code. Once you pay attention to it, you will spot it everywhere, because it appears that buyers just can't resist 'em. As such, Bentley is at it as well, which has resulted in the new Bentley Continental GT S coupé and GTC S convertible.
