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Sales have halved since 2015 – and now the Chinese are eating its lunch

The sprawling Peoples Ford dealership in Prescot, a west Liverpool suburb, last year hoisted a new name onto its distinctive teepee structure: BYD.

A little farther towards the Mersey and even closer to Ford’s Halewood transmission and e-motor plant, Peoples Ford Speke was shrunk down at the same time in order to make space for another Chinese newcomer: Omoda/Jaecoo.

When the Peoples Ford dealer group was established back in 1983, Ford was the UK’s largest brand by far, with 29% of the market. 

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