Skoda will launch a new design language later this year that is intended to give a modern edge to its model range and “prepare the firm for the digital and electric mobility era”.
The Czech car maker described the decision as “the most dramatic change for Skoda since joining the Volkswagen Group”. The overhaul will include a new brand design, vehicle design language, model range and product positioning ethos.
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This article doesn't really say anything at all, does it?
"The most dramatic change for Skoda since joining the Volkswagen group" is "Modern Solid".
Schafer says there will be a real "WOW" moment. This is is. Right here. Right now. And I am sorry Mr Schafer, but it is not a good wow. If "Modern Solid" is the best your marketing people can come up with, they are in the wrong job.
(And I say this as someone who has owned a Skoda for 6 years and has a lot of time for the company).