Daimler has rebranded itself as Mercedes-Benz AG as it looks to focus on the changing environment of the automotive industry, with a particular emphasis on electrification.
The German company says the rebranding will allow it to "fully concentrate" on its Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ brands.

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Oh and Autocar - it should be 'Daimler' in the title, not 'Daimer'
Dunno why they just didn't go back to being Daimler-Benz after the Chrysler debacle.
And what are the stylists doing at Merc these days? It's a Mercedes for goodness sake, give it a slatted grille with a three pointed star on top.