BMW achieved its highest annual sales figures to date with growth of 9.1% in 2021, despite supply bottlenecks and issues caused by the Covid-19 pandemic.
The German manufacturer sold a total of 2,213,795 units worldwide, making it the number one brand in the global premium segment.

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Mercedes has only itself to blame for its lacklustre lineup.
If people criticize BMW's styling as bizarre, they are still choosing it over mercedes, whose styling direction I can only describe as death by boredom.
Wow. Truly astounded. Of all the German manufactuers they roll out the least attractive/appealing cars IMO! Regardless of good powertrains or handling they hold absolutely no interest for me.
Buy what you like?, what's wrong with that?, there are repeat buyers, they buy the same model, same trim level, same engine size even, why?, because they're happy with it, as for BMW, we'll, only yesterday as I was walking home I counted in a ten minute time period at least ten BMW, not all new, but certainly up to five years old, mostly three series and one series a few five series, about ten in all, now I can't walk that far in ten minutes but that as a quick survey suggests a lot of People buy BMW's.