Despite its global sales achievements, however, it failed to deliver much of a dynamic thrill, and instead relied on diluted nostalgic appeal to secure sales to a predominantly female customer base.
This, then, is the all-new ‘new Beetle’, a ground-up reworking of the people’s car concept that draws heavily on both the iconic original and its more contemporary replacement. With a revised exterior design, larger dimensions, extensively reworked interior, greater space and more modern underpinnings, Volkswagen is also hoping to attract a greater number of male buyers to the Beetle fold than before.
From an exterior design standpoint the new Beetle does impress, and from the first glance you’re aware that more time and thought has gone into perfecting its appearance. Step inside and you’re confronted by an unusually high dashboard that has been styled to replicate that of the original Beetle, complete with an old fashioned glovebox compartment in the fascia.