Mitsubishi is billing the new Colt hatchback as the first fruit of its alliance with DaimlerChrysler – and on this evidence, the co-operation seems destined to produce good cars. The new five-door hatch is pretty, roomy, well-built and nice to drive – and it also looks better value than the recently launched, premium-priced Smart Forfour, with which it shares 60 per cent of its underpinnings.
Mitsubishi Motors Corporation is overdue for a market win. The Japanese group has been turning in such horror-story losses lately that returning it to profitability is one of the parent company’s most urgent jobs. Despite this, Britain’s own Mitsubishi importer, Colt Car Company, has been showing consistent strength: at the end of this year, sales will have doubled in just four years. And when the effect of the new 15,000-a-year supermini are fully felt in 2005, total UK volume should surge past 50,000 units.
This new Colt is the sixth-generation model since 1978, but the first to be made in Europe. Like the Smart, it is built in the former Volvo Nedcar plant in Holland. Proposed European volume of 100,000 units will always make it an exclusive choice – a bit like the Honda Jazz, against which Mitsubishi has closely benchmarked its new Colt.