Zoom, zoom, zoom… that’s enough of that. Mazda’s efforts to vest its cars with some of the dynamic magic enjoyed by the MX-5 might make great branding, but that ad jingle is catchy enough to offer potential as an instrument of torture.
Just as well then, that’s Mazda’s new-wave models offer more enduring appeal, and some evidence of the aforementioned zoominess, too. True, the strategy shows stretch marks in places – the 68bhp Mazda 2 diesel, for instance, is barely worth half a bar of zooming, let alone three – but the Mazda 3 2.0 Sport ought to qualify for the full trio.
Well, not quite. There was a time when 148bhp in a hatch of this size was guaranteed to produce plenty of zoom-zoom moments, but with 1310kg to lug, the Mazda 3’s 2.0-litre motor needs 8.8sec to knock off the sprint to 60mph, and fairly committed use of the accelerator to yield sporting thrust. So, what we have here is merely a brisker 3, a car more than adequate if you’re merely getting there, but one that falls a little short if it’s exhilaration you’re chasing.
In a car like this, a mild excess of power is always welcome, but in the 3 this is sadly absent, added to which, the suspension and steering also fail to deliver much by way of tactile excitement. The Mazda might slice through bends in grippy and composed fashion, but it doesn’t really encourage you to zoom harder. The problem lies with its steering. The 2.0 litre uses electro-hydraulic assistance that turns out to be overlight. Weight fails to build sufficiently through bends when charged hard, with the result that the car is strangely awkward to aim with the kind of satisfying accuracy that has you swooping (zoomily) from curve to curve.
Yet this Mazda is curiously desirable. Pictures don’t quite do it justice, but this is a distinctively styled car and a pleasure to sit it. Most of the cabin’s textures and surfaces are pleasing to fingertip and eye and, if some materials are a little cheap, such flaws are well-enough hidden.
You sit very comfortably behind a trio of big, silver-ringed instruments, grip the chunky wheel and survey Mazda 6-style translucent heater controls that are satisfying to swivel – even if your orders appear on a screen far, far away. Further highlights include a (probably optional) top-mounted sat-nav and a stereo whose buttons glow ruby red.