The handiwork of Kia design luminaries Peter Schreyer and Gregory Guillaume is immediately recognisable on the Ceed.
At the front, there’s the familiar ‘tiger nose’ grille and castellated upper windscreen, and you may just be able to make out the hints of Stinger GT in the swept-back headlight design and lowered, widened, front air intake. Move your gaze backwards, though, and the latest Kia becomes much more nondescript, almost to the point of becoming forgettable.
Its lines, profile and overall appearance are certainly handsome, but it’s a sort of derivative handsomeness you can’t help but think has been designed with uncharacteristic conservatism. In a lot of ways, it looks a lot like several other C-segment hatchbacks launched in the past few years and, in that respect, it’s the sort of car you might have expected from Kia five or 10 years ago.
As for the hardware, the Ceed is based on Kia’s new K2 platform, which allows its width to swell by 20mm, while its roofline dips 23mm closer to the ground. It has grown in overall length, too, now measuring 4.6m – an increase of 95mm. The wheelbase remains the same at 2650mm although the cabin has been shifted back by 68mm within it, lending the Ceed a ‘cab-rearward’ profile that supposedly improves occupant protection in the event of a collision while also improving visibility around the A-pillars.