The thinking behind repositioning the Ka as a full-sized supermini in its own right, the subsequent deletion of the very cheapest Fiesta derivatives and the slight upwards relocation of the rest of the Fiesta range is that it should make this car more desirable, less prone to discounting and cheaper to own in terms of retained value.

That may prove an effective strategy, even for a car that sells in such high volumes. CAP’s forecast for our test car puts it at 40 percent retained value after three years and 36,000 miles. We compared that with 10 other equivalent superminis and only two could beat it (Ibiza and Mazda 2).

Nic Cackett

Nic Cackett

Road tester
Fiesta’s long-term popularity and repositioning keep its depreciation relatively sturdy despite huge volumes

The flipside of that coin is, of course, a slightly higher showroom price.

Comparing on a like-for-like basis as much as possible, our test car was £200 more than an equivalent Nissan Micra, £300 more than a Mazda 2, £500 than a Citroën C3 and £700 more than an Ibiza.

Titanium spec is pretty high, giving you keyless start and Sync3 infotainment with smartphone mirroring and DAB – but rear parking sensors and height-adjustable front seats both ought to be standard, too.

Where other running costs are concerned, Ford has squeezed this 123bhp engine into the same CO2 company car tax bracket as the 99bhp version.

On real-world economy, you can expect to just beat 50mpg on a steady mixed touring run and do better than in an equivalent Kia Rio but not quite as well as in an Ibiza.

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