From the outset, we acknowledge that the 227bhp TT we've tested is not, and never will be, a direct dynamic rival for the faster and more powerful M235i.
But with the potent and more focused S version of the TT not available in the UK until the spring of next year at the earliest, we decided to see just how close the already-available Audi TT can get to M division's creation.
Maserati's boss Harald Wester spills the beans on the future of the luxury car maker, and how it intends to meet its stated ambition of selling 75,000 cars per year by 2018.
Another man with a plan is Jean-Marc Gales, the head of Lotus. He tells Steve Cropley why he can see a bright future for the recovering Hethel-based maker of lightweight sports cars – and why a crossover might even be on the horizon.