Currently reading: Audi considers S-Max rival and a scooter
The German manufacturer is plotting a rival to Ford's S-Max, plus an Audi-badged scooter that could be produced using Ducati expertise
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1 min read
16 July 2012

Audi is seriously considering building a ‘premium’ people carrier according to sales and marketing chief Peter Schwarzenbauer.

Speaking at the opening of Audi’s new digital showroom in London, Schwarzenbauer said that the traditional MPV ‘was a boring concept’ but that something ‘designed as an Audi’ with six or seven seats was a strong possibility.

He admitted that Ford’s S-Max was the kind of sporting interpretation of the people carrier that was under consideration by the company. Ford has claimed that the S-Max has attracted many buyers who had previously been driving premium-brand cars.

Schwarzenbauer also admitted that a two-wheel Audi was on the horizon. Although there would never be a ‘Ducati wearing an Audi badge’, he said that the Ducati brand could play an important role in ‘future mobility solutions’ for urban travellers, hinting that the brand’s two-wheel know-how would be used in the development of a future Audi scooter or motorcycle.

The attention of premium-brand car makers have been attracted by the huge level of two-wheeler sales in Asia, which are driven both by limited budgets and by the effectiveness of two-wheelers in dense city traffic.

Both Mini and Smart have shown concept scooters and BMW is about to launch its own battery-powered city scooter.

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The Audi Q3 is a desirable and capable contender that fails to engage its driver, which ultimately, leaves it trailing the BMW X1 and the Range Rover Evoque

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CalvinJobe 10 October 2019

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TS7 1 August 2012

Looks like it will be a more

Looks like it will be a more 'bespoke' chassis, if one can use that word with any of VAG's products these days.

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