The Seat Leon will be the first model in the car maker's line-up to feature the new, streamlined logo
16 July 2012

The latest incarnation of the Seat logo has been premiered as the Spanish car maker announced its all-new Seat Leon hatchback.

The Seat Leon will be the first car to wear the badge when it goes on sale next year.

Seat’s designers have simplified the logo, which loses the central floating bar. Seat says it conveys the "precision and elegance of the brand’s design language".

The logo will be introduced across Seat’s visual material and locations after the Paris motor show in September.

Join the debate

Comments
10

16 July 2012

Marketing nonsense.

Just put out an interesting car.

16 July 2012

sirwiggum wrote:

Marketing nonsense.

Just put out an interesting car.

Some may view it as "marketing nonsense" but a manufacturer's brand is very important to the success of the vehicles it produces. I guess the Leon is the best model to usher in the new badge (which I presume will be followed by slightly refreshed branding elsewhere) - as it is an all-new model for the brand. The Alhambra and Mii, though featuring the new design style, were effectively rebadged Volkswagens, and the latest Ibiza is only a facelift.

As for the interesting car comment, I think most of us here find the new Leon to be pretty nice and something of a refreshing change to the overly fussy design styles we're seeing at the moment.

"The creative adult is the child who survived."

16 July 2012

Apparently the top half of the S comes from the current polo and the bottom half from the previous generation Audi A4.

16 July 2012

Wow!, now I'm seriously tempted to buy a SEAT!

I've always been put off by the previous "S" design as it just didn't look sporty enough! Now though, with this new "S" I think they have finally solved all of their image problems!

Well done SEAT!

 

NEXT WEEK:

AUDI TO REDUCE THE NUMBER OF RINGS IN ITS BADGE FROM FOUR TO THREE IN A NEW WEIGHT SAVING PROGRAMME!

16 July 2012

I presume this will dramatically lower the Co2 and improve fuel consumption. Apart from the streamlining, that old "floating bar" must have weighed a ton.

17 July 2012

Uncle Mellow wrote:

I presume this will dramatically lower the Co2 and improve fuel consumption. Apart from the streamlining, that old "floating bar" must have weighed a ton.

Streamlined meaning simpler. Jeepers.

"The creative adult is the child who survived."

17 July 2012

The Badge looks as interesting as the cars that the VAG group produces, bland uninteresting and boring so for me it matches the cars well. 

25 September 2012

It is an all-new model for the brand. The Alhambra and Mii, though featuring the new design style, were effectively rebadged Volkswagens, and the latest Ibiza is only a facelift.

stata help

21 March 2013

Apparently the top half of the S comes from the current polo and the bottom half from the previous generation Audi A4.

4insure.net

10 July 2013

I never read whole articles but the way you wrote this information is simply amazing and this kept my interest in reading and i enjoyed it, thanks for sharing.

 

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK