Available to order now as a £1000 option, the technology - a world first - was shown to media earlier this summer, and could allow for a vast range of secondary driving information to be projected onto the windscreen of a car in the future.
While the units on offer in the Evoque will only be used to display information such as road speed, gear position, navigation and traffic data, cruise control status and system warnings for the moment, more applications could follow should the technology prove a hit.
JLR's initial 'virtual windscreen' concepts - where the entire windscreen space is used to display projected information - showed a car on track timing itself against a 'ghost' car projected onto the windscreen. Such uses are likely to be a long way off, though.
The laser HUD system is claimed to be vastly superior to rival units, as laser holographic projection allows for a clearer, brighter image to be displayed in front of the driver.