Ingolstadt manufacturer gauges response to all three TT concepts before making a decision on whether to build road-going versions
Mark Tisshaw
2 October 2014

Audi will now decide whether to add more TT-based models to its line-up as part of plans to take its range from 50 models to 60 by 2020.

Audi has shown a TT Sportback at the Paris motor show today, following Shooting Brake and Off Road TT concepts earlier this year.

"We will make a decision in the next few months and production takes two years after that," according to technical chief Ulrich Hackenberg.

"The TT is possible for expansion because it helps you stand out in 'inter-segment clusters' [Audi's phrase for white space]. We've done the concepts and now we must take the steps to look at production."

He said the Off Road was his favourite for the rationale of potentially boosting sales, but the Sportback was his favourite from a technical and design standpoint.

"Lots of people have already looked at the Sportback and said it's for them," he added. "People say they want it."

Hackenberg said that the MQB platform made it quicker, easier and cheaper to get more niche models to market, because the underpinnings are flexible and you can put a new "hat" on top.

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Our Verdict

Audi TT

The Audi TT remains a design icon, and is now a car that’s genuinely fun to drive no matter what engine or trim you choose

2 October 2014
One of those ideas you'd think would never work but I think the Sportback looks great. Bit smaller but alot better looking than the A5

 

Hydrogen cars just went POP

2 October 2014
It's funny how some manufacturers have to seriously cull their range. In Audi it keeps growing.

2 October 2014
And people didn't think Alfa could make 8 models in 4 years?!!! 50-60 models is ludicrous. The Emperor's new clothes.

2 October 2014
Given Audi's insatiable craving for creating and filling the niches, soon the TT will have more variants than Police Academy has sequels - most of them we could do without.

2 October 2014
The next A3 variant?

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