Steve Cropley talks to Land Rover's design director, Gerry McGovern, to discuss the new Range Rover Sport.
What were the design priorities on this project?
“This was a new vehicle for a new era. We had to be careful not to dilute the Range Rover DNA, which is such a huge asset. We had to understand the audience’s needs and make the car more desirable. The words we use for this product are ‘dramatic’, ‘grounded’, ‘athletic’ and ‘powerful’. Every line and feature had to be there for a reason.”
The new Sport looks very different from the last. Why?
“We believe Range Rover Sport buyers are a bit younger and more receptive to change than buyers of the flagship. They’re happy to move on, so we’ve tried to make that possible. Besides, there were flaws in the old one that needed correcting.”
What things do you mean?
“The corners aren’t so block-like now. That’s a step forward. And the rear wheels are in the right place. They were wrong before, and the rear overhang drew attention to it. Getting the proportions right makes a big difference.”
Was it important to convey the extra efficiency of the model in your design?