This is Toyota's new entry level saloon for India, the Etios.
The car has been designed and engineered specifically for India's growing middle class and Toyota says it has given the car a "one class above" theme, with features and space not normally associated with cars in its class.
Powering the Etios is an 89bhp 1.5-litre petrol engine mated to a five-speed manual gearbox, while a 1.4-litre diesel saloon is also expected to join the range, Autocar's sister publication Autocar India has learned.
The Etios's interior is the most spacious in its class, while boot space is 595-litres. Toyota president Akio Toyoda said the Etios "reflects our determination to serve an even-broader range of customers here with genuine Toyota quality".
The Etios saloon, now on sale in India for the equivalent of around £7000, would be joined by a five-door hatchback variant known as Etios Liva in 2011. This will be powered by an 80bhp 1.2-litre petrol unit, while the 1.4 diesel is also expected to be offered in the Liva.
The Etios name will be used for a range of budget cars by Toyota in India, but it's unlikely to develop into a full budget sub-brand like Scion in the US.