All new Toyotas will get a new grille and ‘family face’, as part of company boss Akio Toyoda’s aim to give the cars more emotional appeal.
Although the new front-end look is still being finalised, Toyota Europe boss Didier Leroy says it will be more consistent and recognisable than that of the current line-up.
Smaller cars will be made to look more like the bigger ones, rather than vice versa.
However, there will still be variations between ranges to distinguish them, with product groups such as SUVs and sports models getting their own look.
The FT-86 coupe concept, unveiled at the Geneva motorshow, showed a possible new front-end look for Toyota.