This is the Qoros 9, a design proposal for the Chinese start-up brand created by 29-year-old Korean student Jihoon Seo.
Seo spent five months working as an intern at the Qoros design studio in Shanghai and the company also sponsored the creation of this 1:4.5 scale model, which served as Seo’s degree project at Coventry University’s automotive and transport design course.
The project’s brief was to create a flagship concept saloon aimed at 40 to 50-year-old professionals living in a metropolitan city. The striking nose graphics and greater use of chrome as ornamentation are also thought to preview the next stage of Qoros’s production car design language as it shifts away from its present understated European look.
Sitting on 19-inch alloy wheels, the concept features a large trapezoidal grille and prominent lower air intakes, designed to give the car a striking appearance. At the rear, LED light bars feature while traditional wing mirrors are replaced with high-definition cameras.
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