Currently reading: Premium Cadillacs for Europe
Two new models and a fresh styling direction will kick-start Cadillac sales in Europe
Julian Rendell
News
1 min read
22 March 2011

Two new models and a fresh styling direction will kick-start Cadillac sales in Europe for a third attempt in 15 years to crack Europe’s premium car market — but a diesel still seems a long way off.

“The only thing you can do is try, try and try again with Cadillac in Europe,” said GM chief executive Dan Akerson.

The XTS saloon concept from Detroit 2010 was rolled out at the recent Geneva show, giving a flavour of the new, softer styling direction that Cadillac is hoping will appeal more to European buyers.

Akerson said the XTS would sit above the 5-series-size CTS and a new, smaller saloon positioned below it, to make a more credible European range for Cadillac. But key powertrains like a longitudinally mounted four-cylinder diesel still don’t have a place in the future product pipeline.

“We can’t do everything all at once,” said Jeff Lux, Opel Vauxhall’s powertrain boss.

Akerson also admitted that the excellence of Europe’s premium marques “makes it very tough” for Caddy to succeed.

Julian Rendell

Advertisement
Advertisement

Find an Autocar car review

Driven this week

  • Ford Kuga 2020 road test review - hero front
    3 July 2020
    Car review
    SUV practicality, Focus underpinnings, plug-in hybrid tech: is this another...
  • Alpina B3 2020 first drive review - hero front
    3 July 2020
    First Drive
    Bavaria's alternative M3 gets an added injection of performance and...
  • Hyundai i30 N 2020 UK first drive review - hero front
    2 July 2020
    First Drive
    Suspension tweaks aim to make the Hyundai hot hatch a more usable daily...

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Ford Kuga 2020 road test review - hero front
    3 July 2020
    Car review
    SUV practicality, Focus underpinnings, plug-in hybrid tech: is this another...
  • Alpina B3 2020 first drive review - hero front
    3 July 2020
    First Drive
    Bavaria's alternative M3 gets an added injection of performance and...
  • Hyundai i30 N 2020 UK first drive review - hero front
    2 July 2020
    First Drive
    Suspension tweaks aim to make the Hyundai hot hatch a more usable daily...