A plug-in hybrid Skoda Superb will launch in 2019, kick-starting an electrification programme for the Czech manufacturer that will lead to it launching a bespoke battery-electric car based around VW Group technology by 2020.
Talking at the launch of the Skoda Kodiaq, brand boss Bernhard Maier said that the electrified Superb will use the underpinnings of the VW Passat GTE, and that other Skoda models, including the new seven-seat SUV, will go on sale using the same technology soon afterwards.
“We will start with the Superb as it has the strongest following in China, which is where we anticipate the greatest demand coming from,” said Maier. “Some will say we are late to the market, but actually we see 2019 as being a point where demand for such cars will actually start to build to a level that is strong enough to bring down costs.
“As a brand, Skoda does not need to be first to market - it needs to offer technology people want at a price they can afford. That is why 2019 is our target.”
The electric car will sit within the VW Group’s ambitious electrification strategy that was highlighted by the VW ID concept at the Paris motor show. It is expected to sit on the firm’s MEB platform and Maier stressed that the design of the car will be unique to Skoda.
“I cannot tell you much, but I promise this all-new car will be awesome,” he said. “The advantages of lots of space in a smaller footprint play to Skoda’s strengths for offering good value.”