Peugeot has recently started to go in a different styling direction, a move kick-started by the launch of the much-admired SR1 sports car earlier this year.
Autocar caught up with design boss Gilles Vidal about the reasons behind the change and what we can expect in the future; revelations included plans to incorporate the front-end styling of the SR1 on a next-generation Peugeot GTI hot hatch.
Why does Peugeot need a new look?
Because times are changing so fast. Our cars have had a kind of hyper-sports look, but things are different now. Cars are being designed for lightness and efficiency. We must express this.
After the SR1, how will the new principles progress?
We will have a car at Paris that shows very well how our new design principles work for affordable cars.
Will smaller grilles and lights work with a hot hatch like the 208 GTI?
It’ll give us a chance to redesign the front, won’t it? We know we can make the new philosophy work with the GTI quite easily.