Peugeot is looking to link its motorsport and road car activities with a new era of hot cars, as well as a possible attempt on the 31-year-old Nürburgring lap record. The move is also intended to signify the brand's move upmarket.
In the wake of the sales success of the 208 GTI and RCZ R, Peugeot is believed to have a 308 R — a Seat Leon Cupra rival — in development for launch next year. A fast 2008 road car, capitalising on the firm’s new Dakar challenger, is also rumoured.
Autocar understands that the 308 R, as with the RCZ R, will be developed by Peugeot Sport, the company’s motorsport division.
Bruno Famin, head of Peugeot Sport, said: “I cannot reveal what cars we have planned, but it is clear that we can play a role on projects that need turning around relatively quickly or that are small-volume specialist projects.”
Xavier Peugeot, head of product, added: “As we seek to establish a more premium image, it is clear there are more and more opportunities for projects that add halo cars to ranges, including the addition of fast cars in the range.”