The first model of an all-new, all-British TVR range could be on the market in two years’ time.
It will be part of an initial two-car range that will be “entirely in character” with the cars that TVR was making a decade ago under former owner Peter Wheeler. So says chairman Les Edgar, the Surrey-based Aston Martin racer and computer games millionaire who recently led an investor group to buy TVR’s name, design rights and assets.
The company is run by a three-man executive board, with strong financial backing from a tight-knit group of car-minded investors. The firm has only just begun to consider its many options, according to Edgar, but it will probably start by launching a car of its own design, and support that soon after with a second model to straddle a price band of £50k to £80k in today’s money.
Edgar cites “a secondhand Aston” as his new model’s closest rival, because it’s front-engined and British, rather than the more predictable Porsche Cayman and Boxster.
TVR intends to “carry on where Wheeler left off”, building powerful front-engined, rear-drive models that sound great and go hard. The plan is to make them as simple and free of electronic gizmos as possible — these are not Jaguar F-type rivals — and concentrate on performance, driving factors and character. Although new TVRs will continue to be “supercars for the common man”, says Edgar, they will not be made in large numbers.
“The project started with a few of us, all lovers of drivers’ cars, talking about building the modern expression of the traditional British sports car,” Edgar says. “Most of us have business backgrounds. We knew we really needed a decent brand to make the thing fly, but the brand we really wanted wasn’t available.