A true replacement for the classic Alfa Romeo Spider is among a run of all-new models being prepared by the firm to secure its future and prevent it from being wound up in the year of its 100th anniversary.
Fiat Auto boss Sergio Marchionne placed Alfa on probation at the start of this year. Model plans have been put on ice, ahead of a review of the brand’s future in April.
Unless Alfa Romeo bosses can convince Marchionne that they have a convincing forward product plan, the new Golf-sized Giulietta - which will be launched at the Geneva show in March - could be the last new Alfa model.
Alfa is seen as the most vulnerable brand in the new Fiat/Chrysler group because it has suffered consistent heavy losses for years and sold just 110,000 cars last year, almost half of what it sold in 2000.
Despite this, the company is not only pressing ahead with the Giulietta launch but is also planning a blitz of concept cars this year to demonstrate the brand’s potential.
As well as an all-new Spider, Alfa is said to be preparing conceptual replacements for the 159 saloon and Brera coupe. It is rumoured that Pininfarina will be responsible for the styling of the Spider, Bertone for the coupe and Giugiaro for the saloon.
It is thought that under Alfa’s original plans, the replacements for the Spider, Brera and 159 were to be based on Fiat’s new C-Evo platform, which also underpins the Giulietta. The Spider and coupe would share the standard-length platform with the Giulietta, while the 159 replacement would be based on a long-wheelbase version of the C-Evo.