Entry-level versions of the replacement model will cost slightly more than today’s car

The next-generation Skoda Octavia will “move upmarket”, according to company sources. Entry-level versions of the replacement model will cost slightly more than today’s car, and more expensive higher-end versions are expected to join the line-up.

The new version of the Octavia is expected to arrive next year. It will be based on VW’s new MQB platform, which allows Skoda to offer both a natural gas version (important in emerging markets) and a plug-in hybrid. 

The arrival of the Rapid hatchback has allowed Skoda to increase the Octavia’s size and align its pricing closer to that of the Ford Focus and Vauxhall Astra.

Skoda sources are confident that the brand, once vilified, is now in a stronger position than some of Europe’s established volume car-makers.

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24 July 2012

Tell me when was the last time a manufacturer launched a new model that wasn't "slightly bigger and more expensive" than its predecessor?

The only problem here is that Skoda can't make the new Octavia too dear, otherwise the price differential is lost between it and the  Seat Leon and the Golf. Then again, the next generation of these models will probably be slighly more expensive than the current ones and so the cycle goes on.

It would be a brave and probably foolish manufacturer that didn't seek to move its products upmarket and gain more profitability.    

24 July 2012

If the car would be bigger, then it would almost compete with the VW Passat. And I'm pretty sure, it will undercut the prices of it by quite some margin.

 

As Škoda gets more and more popular, I can almost see SEAT models becoming almost cheaper than Škoda's models.

24 July 2012

The Skoda's USP has always been that it's been good value. This could be a big mistake.

24 July 2012

Fidji6 wrote:

The Skoda's USP has always been that it's been good value. This could be a big mistake.

Exactly, the Octavia's USP has always been tons of space for Golf money (or less!). As long as the price difference is only "slightly more" then Skoda shouldn't have too much of a problem. But if they edge it up to Mondeo/Passat money, which then impinges on the Superb, then Skoda could be in trouble. 

Skoda's slightly out-of-the-norm model sizing strategy is what makes them quite charming as a brand. Stick to lots of space for less cash, Skoda, and you'll be onto another winner. I've been left slightly underwhelmed by the Rapid so that won't satisfy one's needs.

"The creative adult is the child who survived."

24 July 2012

... Us canny buyers will only haggle for "slightly more" discount otherwise we WILL head for A. N. Other car manufacturer ...

24 July 2012

One of the main uses of Octavias in the UK is the private hire market who may be put off by the price hike, unless their customers can be persuaded to fit in the back of the Rapid instead.

24 July 2012

I was always under the impression the Octavia was a Laguna sized car rather than a Golf sized.  It always looked huge on the outside.  But anyway I wouldn't buy one if it cost more, I don't care about driving something upmarket.

24 July 2012

If the MissionL turned out to be the Rapid, makes sense that the MissionD will turn a relative to the Golf/Leon/A3.

Then, the only possible way for the Octavia is to move up, turn out to be a relative to the Passat/(new Exeo?), even considering that all of them share MQB modules.

Autocar knows this also, no?

The current (and former) Superb were always Passat "extendend" versions, the next one can be again a Passat + something.

24 July 2012

coolboy wrote:

If the MissionL turned out to be the Rapid, makes sense that the MissionD will turn a relative to the Golf/Leon/A3.

Then, the only possible way for the Octavia is to move up, turn out to be a relative to the Passat/(new Exeo?), even considering that all of them share MQB modules.

Autocar knows this also, no?

The current (and former) Superb were always Passat "extendend" versions, the next one can be again a Passat + something.

As far as I know, the VisionD wasn't actually supposed to be a direct relation to any production car; more a Skoda styling exercise to show their future direction. Having said that, I think the hope is that Skoda will launch a Rapid Coupe, which will borrow the sleeker rear end of the VisionD.

"The creative adult is the child who survived."

24 July 2012

Skoda, who probably have a greater exposure through advertising than any other VAG product, has managed to step neatly between the pools of Seat - VW Golf - Passat and of course Ford and Opel. Their products have indeed been viewed as excellent value for money. The launching of the Rapid has given them an opportunity to hoist the Octavia up ONE rung of the ladder without piddling on Golf or Passat which are viewed in a different market (though I fail to see why - but there again I have my eyes open wide). I think we can be sure that Skoda will not fail its buyers and will have also increased the goodies to go with the price. I want to see it and test drive it asap

what's life without imagination

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