The MG 3 is set to be priced at less than £10,000
A presentation snapshot revealed the look of the European car's interior
The MG 3 will come with a five-speed manual transmission as standard
The interior is claimed to be plusher than that found in Chinese-specification MG 3s
Exact pricing will be revealed closer to the launch of the car
Owners will be able to specify exterior finishes for components like the wing mirror housings
The MG 3 will be offered with “hundreds” of different styling and customisation options...
... much like the recently launched Vauxhall Adam
Various stripe and decal packages can be added
The MG 3 is Ford Fiesta-sized, so it should prove reasonably practical
It's hoped that the new hatchback will help lift MG sales
Myriad interior trims and finishes will be offered
Launch edition 'Collection' versions will be available with special decals
Ten types of 'Collection' finishes are set to be offered
MG currently only has plans to offer a five-door version
This MG 3 has the 'Tyre stripe' decal
The MG is set to take on cars like the Mini and Vauxhall Adam
The new car is an important part of the brand’s resurrection in the UK
The European version of the MG 3 was first seen at the Shanghai motor show in April
The MG 3 will be offered with a 104bhp 1.5-litre petrol engine
The interior and exterior of the European MG 3 is different to that of the Chinese-market version
Higher garde cars get trim detailing
Official pics highlight MG 3's sporty handling - UK cars are said to be significantly retuned over Chinese cars
MG says the personalisation programme can help it pull in customers who can't afford a Mini
At lauch, there will be ten colour options
All the detailing can be combined with any bodywork colour
These are among the more sober options - MG is also offering brighter colour schemes
Styling is true to concept car's
Higher spec cars will get these alloys
This is the first look at the European spec interior
There will be three trim grades, with the higher two getting DAB radio as standard
Portable sat-nav or phone can be integrated into top cubby hole
The MG 3 is set to cost less than £10,000 and will be offered with “hundreds” of different styling and customisation options. The MG 3, showcased in the UK for the first time at an event at MG’s Longbridge plant in Birmingham today, will go on sale in the UK this autumn.
Initially, three trim levels and 10 exterior colours - with names such as 'Hello Yellow' - will be offered. The top two trim levels will come as standard with equipment that includes Bluetooth connectivity, air-con and DAB digital radio. Hill-start assist will be optional.
MG's new hatchback will also launch with the 'MG 3 Collection' offer. It allows buyers to personalise the car's bodywork with various patterns, decals and stripes, including large RAF roundels.
The European version of the MG 3 was first seen at the Shanghai motor show in April, complete with a more distinctive exterior and plusher interior than the car of the same name on sale in China.
It has been designed and engineered in the UK. Final assembly is taking place in the UK, with knocked-down kits being shipped to Longbridge from China.
The MG 3 is an important part of the brand’s rebirth in the UK. Sales of the MG 6 haven’t impressed, but a style-led supermini pitched into a growing segment should lift sales volumes.
The customisation packages will give owners “hundreds and hundreds” of different ways to spec their cars, according to a source. They’ll include myriad options for the exterior styling, interior trim and wheel designs.
MG is pitching the car at the likes of the Mini and Vauxhall Adam, but with prices set to start at less than £10,000, it could be marketed as offering the style of those rivals with the space of a car from the class above. The MG 3 is Ford Fiesta sized and a five-door only.
The MG 3 will be offered with a 104bhp 1.5-litre petrol engine mated to a five-speed manual as its sole initial powertrain choice. Exact pricing will be announced closer to its autumn on-sale date.