Lots of styling and customisation options for new MG 3, due to arrive in UK showrooms later this year

The MG 3 is set to cost less than £10,000 and will be offered with “hundreds” of different styling and customisation options. The MG 3, showcased in the UK for the first time at an event at MG’s Longbridge plant in Birmingham today, will go on sale in the UK this autumn.

Initially, three trim levels and 10 exterior colours - with names such as 'Hello Yellow' - will be offered. The top two trim levels will come as standard with equipment that includes Bluetooth connectivity, air-con and DAB digital radio. Hill-start assist will be optional.

MG's new hatchback will also launch with the 'MG 3 Collection' offer. It allows buyers to personalise the car's bodywork with various patterns, decals and stripes, including large RAF roundels.

The European version of the MG 3 was first seen at the Shanghai motor show in April, complete with a more distinctive exterior and plusher interior than the car of the same name on sale in China.

It has been designed and engineered in the UK. Final assembly is taking place in the UK, with knocked-down kits being shipped to Longbridge from China.

The MG 3 is an important part of the brand’s rebirth in the UK. Sales of the MG 6 haven’t impressed, but a style-led supermini pitched into a growing segment should lift sales volumes.

The customisation packages will give owners “hundreds and hundreds” of different ways to spec their cars, according to a source. They’ll include myriad options for the exterior styling, interior trim and wheel designs.

MG is pitching the car at the likes of the Mini and Vauxhall Adam, but with prices set to start at less than £10,000, it could be marketed as offering the style of those rivals with the space of a car from the class above. The MG 3 is Ford Fiesta sized and a five-door only.

The MG 3 will be offered with a 104bhp 1.5-litre petrol engine mated to a five-speed manual as its sole initial powertrain choice. Exact pricing will be announced closer to its autumn on-sale date.

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Comments
52

12 June 2013

Does the fact you can stick some stickers on the side make it a Mini and Adam rival?

It's a supermini so it's more in line with the Fiesta (starting from £9,715 based on the Autocar review page) and Polo (£9,822) than a Mini. Suddenly 'under £10,000' doesn't sound that cheap....

12 June 2013

Thats £10,000 too much

12 June 2013

Well, ok, but, please put an engine in with about 120bhp, the car looks quite funky,and with endless customisation,a step in the righ direction for MG..........?

Peter Cavellini.

12 June 2013

It doesn't look good when an MG ZR with the 1.4 102 bhp engine would out perform this, but I guess that's progress for you.

12 June 2013

Great news, a well priced car that can be personalised, as long as the personalisation is not over priced, and You cant state the old Rover 200/25/ZR would out perform when the euro spec engine has yet to be tested fully by ANY motoring press, if you basing it on the Chinese version, then, you bad, as that spec is far from the euro one we will be getting here.

 

As for the comparisons, well, you cant compare a MK2 rover 200 rebodied (and based on a Honda) and called 200 MK3, tarted up as the 25 and given upgrades to be called the ZR and the facelifted yet again for the MK2 ZR and 25.

 

 

13 June 2013

jonboy4969 wrote:

Great news, a well priced car that can be personalised, as long as the personalisation is not over priced, and You cant state the old Rover 200/25/ZR would out perform when the euro spec engine has yet to be tested fully by ANY motoring press, if you basing it on the Chinese version, then, you bad, as that spec is far from the euro one we will be getting here.

 

As for the comparisons, well, you cant compare a MK2 rover 200 rebodied (and based on a Honda) and called 200 MK3, tarted up as the 25 and given upgrades to be called the ZR and the facelifted yet again for the MK2 ZR and 25.

 

 

I started reading this post but then I thought : WHO CARES?

You may well be right but, in essence, is this REALLY an MG? A Chinese shopping cart?

In its own right and with all branding removed this may be an adequate car but I'm afraid that I can't equate it to an MG. I may not be in the majority but I doubt petrolheads will buy this.


12 June 2013

"New MG 3 will cost less than £10,000" ... Erm ... I think that should read "New MG 3 will start from less than £10,000" which (as C2_ Matt has said) is no big thing considering the competition it will be up against ... And that's before you factor in the Korean competition ...

I'm afraid no amount of personalisation is going to hide the fact you only get ONE engine and ONE transmission choice ... I can't see this leading to the rebirth of "MG" (and quite frankly, given the "sporting heritage" of the brand, it shouldn't, given it's going to be about as sporting as something that's not remotely sporting) ...

That said, it's a good looking car (much better than the Adam), but I think SAIC Motors should've just introduced it as what it is; a Chinese car assembled in the UK ... Perhaps it should have the Roewe logo on it instead ... 

12 June 2013

There expecting people to pay money for this? or does the less than 10k price tag get you the longbridge plant as part of the deal?

12 June 2013

Why would they put a Roewe badge on a car that was conceived as, designed as and built as an MG model only.

 

I find it funny that people slag off somthing they may never have driven, I have driven teh 6 GT, and it is a well put together and handling car, and contrary to those that have never even seen one, it does have decent interiors and is well equipped, however due to the lack of auto, I have not got one.

12 June 2013

to put it mildly....must be a few fields filled with them by now, unless they stopped the line ages ago?

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