Land Rover has ‘frozen’ the final shape of its next, all-new Defender – and the company says that it will look very different from the DC100 and DC100 Sport concepts unveiled three years ago by design boss Gerry McGovern.
The DC models were shown in 2011 with the specific intention of kick-starting the discussion about the future of Land Rover’s oldest and most iconic model, and they generated worldwide controversy and debate.
The company says that its new design won’t be a direct replacement for the 66-year-old original when that ceases production at the end of next year. Bosses are currently busy discussing what interval should elapse between the outgoing model’s demise and the new edition’s debut.
Another important discussion point is believed to be whether Land Rover should reveal parts of its new Defender plan early, via a more focused design concept. Company bigwigs acknowledge that for many of the faithful, the original Land Rover remains at the heart of what the company does, even though it has not contributed significantly to profits for many years.