These are the latest official images of the all-new Kia Cee'd, ahead of its official debut at the Geneva motor show in March. The new pictures reveal the Kia Cee’d’s interior, which Kia has given a ‘premium’ feel as the brand continues its drive to increase its desirability and sophistication.
The new Cee’d – which is longer, wider and lower than its predecessor, but has the same long wheelbase – adopts the Peter Schreyer-designed lines of other recent Kias. Daytime running lights, the use of chrome trim and the badge located on the bonnet rather than on the grille lend a more premium appearance. The cabin is said to be more driver-orientated and the materials used will heighten the car’s perceived quality.
For the interior, Kia is promising improved switchgear, touch-screen technology and enhanced ergonomics. The dashboard layout features a cockpit-like design with an aircraft-themed, driver-oriented fascia. The main control panel wraps around the steering wheel, and main control groups such as audio and aircon have been segregated in an effort to give the Cee’d a ‘big car’ feel. Kia says there are more soft-touch materials in the cabin, as well as chrome detailing on the switchgear.