Caterham confirms a low-cost Seven will be introduced as a replacement for the outgoing Classic

Caterham is to launch a replacement for the Classic Seven in September.

The new car, which will use a new engine and a different suspension setup to previous cars, will cost £15,000 and is aimed at attracting new buyers to the market. Caterham told us its target is to make the car affordable, and to do that a price tag below £21,000 was necessary.

A new focus on fuel efficiency will help to enhance appeal, but that doesn't mean the car will lose its sporting prowess. "This will be a car built for the driver who wants to drive," said Caterham Cars CEO Graham Macdonald "but also for one who doesn't need extreme power."

"Our lowest price car now is the Classic, and we struggle to source the Rover engines for it. We've built only a couple of those in the past year. Up until now that has been our low-cost car but it's going now."

Caterham hopes that the £15,000 price tag will make the Seven more affordable for owners. The company had previous said the car would cost £17,000 in a teaser photo released in May.

Caterham's plan is to entice customers who like the car on towards higher-performance models, creating more brand loyalty.

"Price shouldn't be an entry barrier for customers," said Macdonald "You see people who own Fords for example because that's what they've always owned. They started with a Fiesta then moved to a Focus, and then onwards and upwards. Our philosophy, especially when we're competing against other niche brands, is to get customers at that starting point and give them the option to upgrade."

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Comments
11

24 June 2013

Great price, I wonder if it will be powered by Fords 1.0 litre triple ?

24 June 2013

Yes, the Ford triple would make a great engine for this, but I'm going to bet on it being the renault 1.2 tce turbo!

24 June 2013

I'm going to go even more 'low-cost' and suggest the 0.9 tce turbo! Smile

24 June 2013

Wonderful to see it at £15k. Can they really do it? i Hope so.

As for the engine, it would be better without a turbo in my opinion. 

24 June 2013

I wonder what you dont get for £15k ?

jer

24 June 2013

at Caterham and end up concluding the money is silly new and second hand they are ridiculous prices for some really old primitive stuff, that and I need the wide body SV. We're not 1950s size anymore. I'd also be better pumping that money into something nicer as a main car. BUT if they could so something interesting at this price , who knows.

A34

24 June 2013

Price new? Just consider the depreciation as super-low. Old and primitive? For sure this is for driving not playing on the sat nav. Wide body SV? Most folks will still fit in a normal Caterham ( or will get fit trying). 

The good news is that driving a Caterham means you can avoid putting on the the chest wig and medallion when you go out. Or if you're a lady you become twice as attractive...

25 June 2013

A34 wrote:

Or if you're a lady you become twice as attractive...

I'm pretty sure I've never seen a lady (or any female) driving a Caterham. In fact I'm not even sure I've seen one in the passenger seat.

 

24 June 2013

Does anybody think it will be naturally aspireated, maybe a triple out of a city car, Aygo or Up ? With one of those in the kerb weight should be below 500kgs, though then the lifestyle of the driver would have a big effect on the performance.

24 June 2013

So I am sitting totting up a rough amount on how much one of these would cost me overall to buy and run which suggests to me it should be a success When launched. Will look forward to more info

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