Currently reading: More special Jaguar models on the way
Success of XKR-S and XJ Ultimate paves the way for more limited-run, high-power models

Jaguar will offer more extreme and more luxurious versions of its products as part of its expansion plans, global brand director Adrian Hallmark confirmed.

The move follows the sales success of £100,000-plus models such as the XKR-S, the most powerful mass-produced Jaguar ever, and the XJ Ultimate edition, with its highly opulent cabin. More modest upgrades, such as Speed Pack styling for the XF, have also been a success, particularly in Russia and China.

“It’s clear from our research that Jaguar has a strong enough brand name to participate in more of this sort of business,” said Hallmark. “We’ve proven that we can build £100,000-plus cars that sell, and these projects are one way of pushing the brand further upmarket.”

Hallmark wouldn’t give specifics, but emphasised that creating higher-priced cars was a prerequisite to expansion into new areas like the mooted small saloon and crossover.

“Whatever we do must expand the brand and protect the brand,” he said. “We must push what we have into the areas where we can gain sales and then look at what else is out there.”

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gillmanjr 11 September 2012

Keep the Momentum going...

I think Jag is doing a fantastic job right now.  First off I love ALL of their models, I would certainly buy an XJ over a Merc S class, A8, and 7 series BMW.  And I would also buy an XF over a Merc E class, A6, 5 series, and Panamera.  Thats saying a LOT, because just a few years ago I wouldn't have gone near a Jag.  The only thing that has Jag at a big disadvantage to the Germans is the lack of AWD option, and they are fixing that.  If I'm reading this article correctly than they are possibly considering some kind of production supercar, and I think they should go for it.  I won't be able to afford it but I'd love to see what they come up with...

amh 11 September 2012

What Jag needs is a 3 series

What Jag needs is a 3 series / C class / A4 competitor. Badly!

pychris 11 September 2012

Jaguar needs more models

Jaguar needs to get the aluminium 3 series car into production. They are losing millions upon millions of revenue by not having this model.

The cross over is interesting but they have Range Rover and Land Rover for this market.