Currently reading: Mini: 'We won't overdo it'
Firm's two most senior designers are reluctant to show too many new concepts in the future
Autocar
News
2 mins read
14 October 2010

Mini’s two most senior designers are reluctant to show too many new Mini concepts as “there is a limit to the amount people can take”.

Mini has gone from one model to four in less than 10 years. Mini design chief Gert Hildebrand said the firm “has more things to show”, but “people needed to get used” to new Minis first, including the Countryman.

“It’s sold out until April, but its long-term prospects are unknown,” he told Autocar.

Read more on Mini ruling out a UK design studio

BMW Group design chief Adrian van Hooydonk said: “We have ideas for Mini in the future, but we need to be careful how we communicate them. Mini is a very sensitive brand.”

Mini is expected to show its next concept at the Geneva motor show in March, the ‘mini’ Mini. “A ‘mini’ Mini would make sense as it’s between the scooters [shown at Paris last month] and the hatchback,” said Hildebrand. “It’s something we’d like to do.”

Hildebrand also said Mini’s Coupe and Roadster models were on track for a 2011 launch, starting with the Coupe model. Design work on the Mini ‘3’, the third-generation Mini hatchback due in 2013-14, is also underway said Hildebrand.

“We’ve started work on the design but it’s too early to say how it’ll look,” he said.

Julian Rendell blog: Where is Mini's UK design studio?

Van Hooydonk said all future Minis “will be the smallest in their segment and be small, premium and customisable”.

On the subject of the ‘mini’ Mini, He said: “Go smaller? We have lots of ideas… I had an original Mini so I know what the brand is all about. We need to have ideas for the future.”

Mark Tisshaw

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highland tourer 14 October 2010

Re: Mini: 'We won't overdo it'

"I had an original Mini so I know what the brand is was all about."

Reads a bit better now!! Ok, so we've got the scooter mini, the mini mini, the mini, the estate mini, coupe mini, off road mini, the convertible mini, so that leaves...

The maxi mini, mini-mpv mini, maxi-mpv mini, luxury saloon mini, supercar mini... have I missed anything?!

For a car who's motto should be something like "less is more", the product line certainly doesn't seem to follow suit.

derek171 14 October 2010

Re: Mini: 'We won't overdo it'

derek171 wrote:

Does that mean we still have to wait for the Minivan 3 & the Mini Moke 3 ???

They still haven't come up with the Mini Twin Cab >>>>> but give them time !!

Or even the Mini-Cygnet for use around town ??

derek171 14 October 2010

Re: Mini: 'We won't overdo it'

derek171 wrote:

Does that mean we still have to wait for the Minivan 3 & the Mini Moke 3 ???

They still haven't come up with the Mini Twin Cab >>>>> but give them time !!

Or even the Mini-Cygnet for use around town ??

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