Currently reading: Mini denies UK buyers voice tech
New 'Mission Control' system will not be fitted to UK Minis

Mini will deny UK buyers of the special-edition 50 Camden model a wacky in-car voice system that talks to drivers and gives advice and quips on the move.

Called Mini Mission Control, it includes 1500 pre-recorded messages that range as wide as warnings for undone seatbelts to cheeky comments about cornering speeds.

Although Mini had earlier indicated that the 50 Camden would be sold in the UK with Mission Control, it has now decided not to.

“There are worries that it doesn’t fit with our brand image in the UK and might just disturb some drivers. Although there’s still a chance we could reconsider our decision,” says Mini.

During a test demo in Munich, the quips flowed free and fast and it’s easy to see why the system could wind-up drivers.

Although the concept of a car with ‘personality’ talking to the driver in a friendly and funny manner also brings a smile to the face.

Unprompted conversational gambits from the computer include “Mini won the Monte Carlo Rally in 1968” while others encourage drivers in traffic to use the fuel-saving stop-start system.

All the comments have been voiced by actors, all-English speaking, so 50 Camdens sold elsewhere in the world will all get the English language version.

Twitter - follow all the latest Mini reviews, news and video

Join the debate

Add a comment…
Gwar 13 October 2009

Re: Mini denies UK buyers voice tech

I'm only on Autocar at present and only under this name. The whole forum thing is new to me so I don't post that often, but every now and then a comment seems appropriate. I must admit i've stayed away from quite a few of the threads on Autocar over the last few days as it seems to have got rather nasty between some of the regulars. Maybe it's just the nights drawing in....

garryv12 12 October 2009

Re: Mini denies UK buyers voice tech

Always felt that the MINI was a cartoon vehicle, and this confirms it

rosstopher 12 October 2009

Re: Mini denies UK buyers voice tech

Terrible idea!

Gwar, are you on any other forums under that name?