New 'Mission Control' system will not be fitted to UK Minis
12 October 2009

Mini will deny UK buyers of the special-edition 50 Camden model a wacky in-car voice system that talks to drivers and gives advice and quips on the move.

Called Mini Mission Control, it includes 1500 pre-recorded messages that range as wide as warnings for undone seatbelts to cheeky comments about cornering speeds.

Although Mini had earlier indicated that the 50 Camden would be sold in the UK with Mission Control, it has now decided not to.

“There are worries that it doesn’t fit with our brand image in the UK and might just disturb some drivers. Although there’s still a chance we could reconsider our decision,” says Mini.

During a test demo in Munich, the quips flowed free and fast and it’s easy to see why the system could wind-up drivers.

Although the concept of a car with ‘personality’ talking to the driver in a friendly and funny manner also brings a smile to the face.

Unprompted conversational gambits from the computer include “Mini won the Monte Carlo Rally in 1968” while others encourage drivers in traffic to use the fuel-saving stop-start system.

All the comments have been voiced by actors, all-English speaking, so 50 Camdens sold elsewhere in the world will all get the English language version.

Twitter - follow autocar.co.ukSee all the latest Mini reviews, news and video

Join the debate

Comments
5

12 October 2009

Can see why they are not going to sell it, probably fun for a while but would get very annoying if you can't turn the voice off etc.

12 October 2009

Ahhh, got to love those 'wacky' Germans and their famous sense of humour......

12 October 2009

Terrible idea!

Gwar, are you on any other forums under that name?

12 October 2009

Always felt that the MINI was a cartoon vehicle, and this confirms it

13 October 2009

I'm only on Autocar at present and only under this name. The whole forum thing is new to me so I don't post that often, but every now and then a comment seems appropriate. I must admit i've stayed away from quite a few of the threads on Autocar over the last few days as it seems to have got rather nasty between some of the regulars. Maybe it's just the nights drawing in....

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again
  • Vauxhall Insignia Country Tourer
    First Drive
    13 October 2017
    Off-road estate is now bigger, more spacious and available with torque-vectoring all-wheel drive, but is it enough to make its German rivals anxious?